Lego is a great example of how a company can engage their fans on a wide scale by using open innovation. No matter the size of your organization, a great benefit of open innovation is taking the time to get in touch with your fans and your soulmates, news talents. Get to know what your community wants, and then give it to them. In the process, you will find that enthusiastic community members are willing to dedicate their time and ideas to help you create something better. These relationships are key and will help your company build a strong community dedicated to your project.